Business Development

At Bullard Advisory Group, we help healthcare organizations accelerate growth, build meaningful partnerships, and bring high-impact solutions to market. Our business development support is rooted in deep industry insight, payer/provider dynamics, and a clear understanding of what drives decision-making across the healthcare ecosystem.

Whether you're a health plan, healthcare innovator, or provider organization, we deliver tailored strategies that unlock new opportunities and drive measurable results.

We help health plans strengthen their market position, form strategic alliances, and meet evolving regulatory and member needs. Our team supports business development initiatives including:

• Identifying and vetting solution partners that align with quality, equity, and cost-containment goals
• Leading innovation sourcing and vendor selection for pilots and full-scale implementations
• Supporting value-based care partnerships and alternative payment model development
• Advising on GTM planning for newly launched or expanded lines of business (e.g., DSNP, Marketplace, Medicaid expansions)
• RFP strategy, response development, and team readiness support

We help early- and growth-stage companies break through the noise and gain traction with payers, providers, and investors. Our support includes:

• Payer and provider pitch development and refinement
• Market positioning and value proposition alignment with reimbursement and operational priorities
• Warm introductions to aligned partners and stakeholders across the healthcare landscape
• Commercialization strategy development, from pilot targeting to scale-up

We support provider organizations—from FQHCs to specialty practices—in identifying growth opportunities, strengthening payer relationships, and enhancing market presence. Our services include:

• Business development strategies aligned with population health goals and community needs
• Payer contract strategy and partnership facilitation
• Expansion planning, including new service lines or value-based care models
• Opportunity analysis for direct contracting and government program participation

Bullard Advisory Group brings a hands-on, partnership-driven approach to business development. We don’t just advise—we execute alongside you to ensure your strategy moves from idea to impact. Whether you’re entering the market, scaling innovation, or building sustainable partnerships, we’re here to help you grow with intention.